Thinking of starting a business and finally being your own boss? Maybe you’re one step ahead and looking to take your side hustle, full time? Entrepreneurship is one of my favorite topics to cover. Especially when it comes to building an online business. Nowadays, you can define your offer and launch your services in a weekend with minimal capital if you know what you’re doing. But many of us looking to take those first few steps are barred by thoughts like, “Somebody’s already doing that…it’s too late for me…the market is oversaturated…” While it took me years to reframe these thoughts so I could take the leap into entrepreneurship, I’m sharing why it’s actually not too late for you to get started on the business of your dreams.
There’s never been an opportunity like this one
The online space has drastically changed the way we work and do business. Just 20 years ago, starting a business often meant getting a bank loan to open up a brick-and-mortar shop. It meant paying out for high budget advertising in print, TV, and radio to get in front of your ideal audience. Now, you don’t need any of that to get into business. You can register a website, post on social media, and email an invoice to be in business. You have immediate access to an audience thanks to free platforms like Instagram, LinkedIn, and TikTok. And you can offer services and share your expertise in as niche of a market segment as you like thanks to algorithms that work in your favor.
You don’t need to work out all the fluff pieces like the perfect website template, social media graphics, and elaborate branding. None of that is needed for a business. When you really boil it down, what you actually need to know is how to find customers. It can be as straightforward as knowing who you want to sell to.
Many of us have more than enough expertise in so many things, not just in things that we have degrees in. A lot of the time, people seeking services are just looking for help from someone that’s a couple steps ahead of them. They are seeking help from someone who has figured out a way to get the results or solution they are seeking more easily.
You don’t necessarily have to have some groundbreaking business where you’re curing cancer. It can simply be something that you know how to do. For example, maybe you know how to make 10 minute meals. You can write out your meal plans and market them for immediate download. Or maybe you know how to plan out your week so you stick to your schedule and the kids aren’t all over the place. You can offer coaching for parents seeking these skills and looking for your tips. When the barrier to entry is this accessible, there’s no reason for you to deny yourself from getting started on your business.
It’s a viable alternative
I’ve witnessed firsthand the transformative power of leaving corporate America and forging one’s path to wealth, freedom, and flexibility. I have seen the effects, not just for me but, for so many people who have built their own business to create their own wealth, have their own schedules, be able to work from anywhere, be able to stay home with their kids, and make up for so much that is lacking in corporate America. Being able to run your own business opens up certain opportunities that aren’t available to you when you’re someone else’s employee.
I see so many women in the online space who may not have had the degrees or the types of careers that would have afforded them really high paying jobs, make insane amounts of money online. I’ve seen people that have come from disadvantaged communities without strong networks make hundreds of thousands, if not millions, of dollars. Watching them be able to support their own communities and their families is incredible. That’s why I’m a staunch advocate for exploring the possibilities of entrepreneurship—your success can be life changing. Why would you want to miss out on that?
There is no over-saturation
If doubts like “The market is too saturated” or “I’ve missed my chance,” are keeping you from taking action, let me tell you, these thoughts are simply not true. The internet is still in its infancy, and its landscape is constantly evolving. Yes, there are already players in the market, but that doesn’t mean there’s no room for you. You offer a unique perspective that no one else can capitalize and technology is always advancing and presenting new opportunities for us to seize.
When I started my podcast, I had the same thoughts, “Why would someone listen to my podcast? I’m late to the game… There are already podcasts talking about this.” I sat on recording my first episode for 2 years because I thought what I had to say wasn’t unique or nuanced enough and that it was too late to stand out. But then I realized, with how much the internet changes, another platform would come around and there would be a new app to hop on. And once I have my podcast set up and my marketing nailed down, I’m going to be set up to take advantage of it.
Lo and behold, TikTok grew in rapid popularity and I gained 160k followers in my first 6 months of posting. Why? Because I had established my podcast, worked out my messaging, and I had gotten over my fears of showing up on social media and being seen.
No matter how saturated you think your market is for your business, your unique perspective will set you apart. In the online space, it’s not about being first; it’s about being authentic. And guess what? There’s always room for authenticity in a world of billions. So, don’t let these doubts hold you back.
It’s not too late
If you have it in your heart to start a business, this is your permission to do that. It is not too late. There are not too many people. Your voice is needed. There are people that need your help. I’m not saying that entrepreneurship is the ultimate solution for everyone. I’m not claiming that it’s easier than traditional employment. You can decide if it’s not for you. If you’ve been following me, you know I believe in the 50-50 rule. Half of it will be exciting and fulfilling, and the other half will be challenging and frustrating. But here’s the thing: many of you are already putting in a ton of effort into your current job, right? So, it’s worth considering where you want that effort to go. Do you want to keep building someone else’s dream, or do you want to invest in your own future?
I want you to give yourself that opportunity to get in the game. If you want help building your business, pushing past the doubts, and getting your genius out into the world, you can go to quitterclub.com/business. Click to learn more and join me in my Beginner Business Bootcamp.
