Hi, Isabelle. Thank you so much for joining me today. I am so excited to have you here. Thank
You for having me. Yeah, No, I'm excited to have you here and to talk about your incredible journey, um, and kind of the continuation of that journey. And so why don't you, we start off you, I mean, I know you've listened to the podcast for a while so you sort of understand, um, how I like to go back and talk about people's histories and kind of journeys, especially in work. So why don't you give us a little brief discussion or, um, intro into you and how you've sort of ended up where you are today?
Of course, I'd love to do that. Um, well, basically I have 20 years in a career in consulting as an, uh, corporate event planner. So for 20 years I, it was independent, so I was a consultant, but yet I worked for big corporations and I loved it. I loved everything about corporate event planning. Um, but I always thought, Ooh, I wanna eventually retire working for a big corporation. Wouldn't it be great to be an event planner in a big corporation with the perks and the salary and all this stuff I thought I was missing. So I went ahead and did that and within about a month, I knew it wasn't right for me. . Yeah. I thought, oh no. Here I was trying to get to this point and I got here and it was just not the right fit. I think what I've learned from that recently is I think you're either a person that loves to work in a corporation and work for somebody else, and that is your fit, or you are a business owner, entrepreneur, both are fine.

Yeah. I just realized real quick that it wasn't for me. Yeah. And that's when I found you, that's when I found your podcast, uh, lessons from a Quitter and I, we were, you know, I was like deep diving in it and all this free content and I couldn't believe like making me realize work through like all this stuff on what do I do next? Mm-hmm . Uh, how do I quit this when I don't have any backup plan? This was my end all and be all. And then you opened up your club, um, during that same time. And I joined right away because I thought, okay, she's giving out all this free advice. Imagine what she's giving out to the group. And so true. So it was so great to meet all the time. And in that, um, I started the process of like, okay, what's next?
And you and the group encouraged me to follow this site hustle that I had always loved to do, which is home organization. Mm-hmm . Um, so I was doing it on the side, kept going with my corporate job, and then what ended up happening is I got really burnt out not from doing both really the misfit, the misalignment of the corporate gig, uh, and going at it every day. Every day. It just, I had a burnout. I got really sick. And so I had to leave. And it took me a long time to come back from that. And what I learned from that whole experience is that, um, burnout is a real thing. Yeah. You never see it coming. So you don't wake up like, oh, I'm about to burn out. No, you wake up one day and you can't get out of bed. Yeah. And, um, I really wish I would've listened to my body beforehand.

I was just so determined to make that fit work. Yeah. Because it's what I had aspired, right? Mm-hmm . So I took some time and then kept going with my side hustle when I got better. And that turned into a full-time gig. Yeah. So I was running a home organization business. I got really successful, landed on tv, amazing on our Canadian Oprah called Marilyn Dennis Show, um, on some podcasts. So I was kind of like the expert in home organization and I loved it, but then it got bigger and bigger and bigger. the team got bigger. And what ended up happening at this point is my physical stuff couldn't handle it in terms of I was always on site. You're as a home organizer, you're lifting stuff all the time. And then I'd get one tennis elbow, another tennis elbow, a bad back, and I, I was doing this physical, um, what do you call therapy?
Yeah. And I just thought, okay, this, I can't be doing this forever. Now what? I'm like, what do I do now? back to the club. . So I joined again. I'm like, it's, you know, and throughout this I would always get these raised eyebrows from people like, what you're gonna change again? Yeah. like, yeah, you're gonna try it again. Success. Exactly. So I went back to the club and uh, I knew I had to leave the home organization pretty much right away because my body was hurting. Yeah. Um, so I went back to event planning just while I was trying to figure out my next move. Yeah. And I think that's what people don't realize is like, if it doesn't work out, you just go back. Yeah. sit there for a bit. I know. It's like hard. Yeah. And that's when back to the club we go.

And with your help, um, did, did all the work again, tried to figure out what my next step was and then eventually ended up opening my own travel agency. But this is a different type of travel agency. I only book travel and lodging for cancer patients or patients that are going to their treatment or a trial. So I work with big pharmaceutical companies across North America, and then I book the patient travel. Um, I love it. I love it. I, I love using my talents to help these people, um, get a little bit of comfort when they're traveling to get to their special treatments. Um, I started this about two years ago and now it's grown , exponentially . They don't teach, they don't tell you that. You know, it just might work. Yeah. Tells you that.

I was gonna say this whole fear of failure, people don't ever think about the fear of that success
. Exactly. So now it's bigger. There's a team, uh, there's more clients. And so I've become far removed from it in a way that of course you have to look at it from a high level. Yeah. Um, not so much talking to those patients anymore, which is what brought me joy. Yeah. Now there's a team that does that. So here I'm again asking the question, what's next , because I want more of that contribution. Sure. Now I'm over 50, I'm in midlife. I have a, I'm a single mom about to go to, she's about to go to college. Yeah. And try like why now? Like I, you know, I should be just sticking with it. Yeah. But it's like life is short. Right? Totally. So I've been looking for, I'd say about six months for this container somewhere that will bring me to the next level. And you're closing your quitter club and starting this great new mastermind . So I was like, you, I'm in.

I love it. Oh my God, there's so much to unpack there. First of all, you have like the Midas touch. I feel like anything you do, I love, I've loved coaching you. I've loved working with you because I just think that like, yes, you have my mind drama, but you're just this like, okay, I'm gonna do this. And I have so many questions. This podcast honestly could be like four hours long because there's so much to dive into in every one of those transitions, right? The fact that you have transformed and just made these new businesses so successful in such a short period of time is honestly quite a feat. And when we had a private call, I was sort of trying to get you to slow down and like really sit in that pride and like be proud of yourself of like there, you know, I think I told you something like less than 2% of million dollar businesses are run by women are started by women.

And the fact that you've done that is unbelievable. It is an unbelievable feat. It is an unbelievable feat. You know, when you think about it in our time, I think a lot of times we normalize things and obviously like everything becomes normal. But you know, 50 years ago women couldn't really even own businesses. Like it's like you are your ancestors' wildest dreams that like you just get to be a single mom and you get to create these things out of nothing, out of an idea and like, and it becomes successful. And so there is so much to be proud of and yet, and you know, 'cause you come back to me because I'm constantly like, okay, and if it's not what you want, then it's, let's change it. Let's find something else. And I think that people are so scared of that change 'cause they think, like you said, like, well what do I do if this doesn't work?

And you're just such an example of like, okay, then we change it again, then we change it again. And with each thing we become clearer on like what it is I want or like we're just in a different stage. You know, like where you were maybe 10 years ago when your daughter was maybe, uh, much smaller than she is now. And like it's just gonna be a different need now that you're in your fifties. Your needs are different and your wants are different and your values are different. And so it's like, maybe this is the thing I thought I wanted, I wanted this success, I wanted this money, I wanted to grow this, I wanted a team. And I got here and I'm like, you know what? It ain't all what it's cracked up to be. Like, it looks great from the outside, but maybe this isn't fulfilling me anymore.
And so back to the drawing board we go. And I feel like when you do it like that though, like it can make life fun Instead of this, oh my god, what now I failed at this. As opposed to like, well we tried this. Like, what else can I paint? What else can I create? What else can I make in my life? And I, anyways, I think that you are just the best example of that. 'cause you just keep creating the new life that you want for yourself. And you do it so beautifully and you're just so open and honest about the fact of like, and I'm back here again with these same questions, kind of wrestling with the same ideas.

Well, thank you. Yeah. Because you change as well as you grow. Yeah. Yeah. Even though we're all to the core the same. But as you get older and old, like you just, yeah. You want different things. Like, now I wanna contribute even more. I didn't want that before. Yeah. So, yeah. Absolutely.
And let me ask you a question, because you've done this now a number of times, but I think other people kind of have this question. A lot of people sort of get stuck in this like, well, I am in midlife and I, I have, you know, emails kind of going out about this. I've been talking about this, about how like we should change in midlife. Like there's, you know, this kind of misnomer, I think society puts on quote unquote midlife crisis because they, society wants to stay in your roles. It wants you to kind of keep doing what you're doing. So as soon as you kind of push back, it's like there's something wrong with you. Like you're having a crisis as opposed to like, you're waking up, like you're realizing all the roles that you've sort of forced yourself to fit into, um, was not really what you wanted.

It was just what society told you. And it was like a ticket to your own kind of oppression. Like so many of us are running our bodies into burnout and we're waking up and we can't get out of bed and we don't know why. You know, this is happening to us. And so I think a lot of women, especially in midlife sort of wake up to like, what the hell am I doing? Why am I doing this to myself? You know? And so I just wanna know from your perspective, like how do you manage, like, you know, you're saying like, I'm in my early fifties and I am looking at like, what do I do? Do I start completely over now? Do I, we don't know, you know, like do I keep going with this business and change it a little bit? But like, just that prospect, how do you move forward without letting that overwhelm you or kind of keep you in? Well I've already built this so I should just stick this out. 'cause I'm already, you know, people, I'm already this like 51 years old or 55 years old or whatever. It's, Well, it's, it's kind of a two-pronged thing. Like in midlife, you stop, you stop. You should stop caring about what people think. Yeah. It's all very true. One of the benefits Easier. Yeah, it's easier. It's definitely the one benefit. Um, the second thing in midlife is you have sometimes a lot more freedom. The kids are usually almost out of the house. Hopefully, um, you might have a little bit more money that you did in your twenties and thirties. Yeah. So I think there's some flexibility there. On the downside, there's this whole like, well I'm too old. Yeah. Like, why would I change now? I'm like, why? Why wouldn't you? Yeah. People almost act like life is like this dress rehearsal, you know, like it's just like, oh, you'll get another chance later. No you won't. Yeah. You know, and it's not too late. Even at, at 50 something, what if you lived till 80 something? That's, that's 30 years. That's three careers in my book.

You And me both. I love that we're so aligned on this. 'cause I'd say this stuff all the time. I'm like, if you look at your careers in like 10 year increments, you could have so many careers. You know, like let's say you take a year to kind of transition in, you still have another eight, nine years of doing that thing and then deciding, I don't wanna do this thing anymore. Like, why are we thinking that? I mean, I was gonna say, I think you said something, I can't remember what you said, but you said something like, oh yeah, here I am, you know, at 51 starting over and it's like, yeah. And you have another, you know, 20, 30, 40 years potentially. Like of course you should start over.
Exactly. And it's in 10 years, you're, you could be technically the expert in your field too. Yeah. That's what things like, things move so much quicker now than they used to, you know? Totally. Totally. Um, it's just, it's difficult for people. I get it. Yeah. They, it's, they're comfortable and they wanna stay there. I have a lot of friends that have been in jobs. They're lifers like we call them. Yeah. But the market right now also makes it that it's not safe either. Absolutely. So it's, now's the time to at least look into what you possibly could do.
I love that. And Then, Because I think that like we all are seeing, you know, the world is changing at, at really a rapid rate. Like especially with AI now things will change. And it's simply like, are you gonna go kicking and screaming? Are you gonna go where like your industry gets completely disrupted and you get laid off? Or are you gonna decide like, how do I wanna like be, you know, up to date? How do I wanna figure out what I wanna do in the future? How do I choose to kind of change with it? And I think a lot of people, um, are gonna let their fear kind of keep them stuck. And then you're gonna be forced to change or you're gonna be forced outta that false sense of security that you think you have.

Exactly. And then you're really stuck. Yeah. So why not start looking at it now? Start a side hustle on the side, and then so you kind of have like this backup plan in case anything happens. The other thing too, going back to midlife is you, you get to this point when you're, you want to contribute more. Yeah. Like you wanna, it sounds a bit like veiny, but like what will I be remembered at Sure. At my, my funeral or my, you know, to not get too depressed, but you want to of course do something to, yeah. Even on the minimal scale as opposed to like when you're earlier you're just like, go, go, go pay the mortgage and all that. You know? Yeah.
I think that's such a good point. And one of the things I've been thinking like mulling over this topic about and wanting to talk more about it is, is like, I think sometimes we get mad at ourselves or beat ourselves up of like, oh, why did I, you know, climb this corporate ladder? Why did I check off these boxes? Like, you know, I fell for it almost. But I also, I look at it as like the same thing we were talking about. Like you just have different wants and needs at different times. It's okay. In your twenties and thirties you wanted financial stability, which is a smart way to kind of survive, right? So it's like you're starting out your life and you're like, I have to play this game in order to be able to make enough money to buy a house or whatever it might be, or have a retirement fund or you know, save money or pay off my debt, whatever it is.

And so that is my priority. But then you do that and then you sort of like get to this place of midlife. You're like, I've done that. Now I have a little bit more security, I have a little bit of cushion. I have that kinda the expertise Now what, like, you should be asking that question. And so it does make sense to say like, well now that stuff is no longer what is sort of driving me. So the thing that drives me is like, how do I make an impact? How do I actually help people? Or how do I leave this world a little bit better? You know, whatever that question might be for you. And so I think it is a natural evolution and so it's okay if you're, you don't have to like go back and beat up your past self for doing that. But it is waking up to like, okay, this thing no longer fulfills me, so what will fulfill me? And a lot of times I agree with you, I think in midlife it is more impact and more like actually, um, either giving back or just what is going to deeply fulfill you outside of money.
Exactly. Even even people who say, well I'm gonna retire. And I'm like, well what are you gonna do then? Mm-hmm. , I have friends who have retired and gone back to find out, totally gone back to work because they're, you know, the, you wanna still be doing something. Absolutely. So money or not, you know, you wanna contribute.

Absolutely. And I think that's another like, again, because we've been set up in a system that's like, oh, work hard, hard, hard, hard. And then you can, you know, kick up your legs when you retire. And so everyone's working for this when I get there. But I mean obviously it's such a flawed system 'cause you're giving up most of your life in order to wait for some day when your, you know, body may not be working as well or whatnot. And but even then, like you said, first of all, we're living so much longer and humans are made for growth. Our brain needs something to like keep it occupied. So the idea of sitting on a beach is great and it's great for two weeks and then you start getting bored and you're like, I just don't wanna sit out here all day. Like I need to do something.

Right. So I think a lot of us don't take that into consideration that like retirement because yes, it lets you escape kind of the rat race, which is nice for a minute, but what else are you gonna do with all of this time that you have? And so it is really thinking about like, you know, what am I gonna keep myself kind of busy with and what am I gonna like give back with? Absolutely. Yeah. I'm gonna ask you a question before we kind of go into like the mastermind and kind of this next chapter for you. But I think that maybe people will be thinking, a lot of people struggle with this idea of like, well maybe I know how to do this one thing, so if I don't do this then I have to do something around this. Mm-hmm . And what you shown so beautifully is like, no, you can do this one and then go do something completely different and then go do something completely different. I love that as an example because I think so many of us, like I look at people and there's just so many talents there and there's so many skills there and there's so many transferable skills. So can you, I don't know, give us a little insight into your mindset when you are, you know, going from event planning to like home organizing, which is just a completely different business or to then, you know, travel for cancer patients . Like how does one even decide that? Like, hey, this is something I can do.

I always tell people like, observe when you're doing something that you're, you love to do. So I mentor a few people in the event planning world and they always say, I don't know if it's right for me. And I'm like, when you organize a birthday party for somebody or a trip for your family, do you love that or do you hate it? You know? Yeah. So I happen to know I'm, I love organizing anything. Obviously , I was organizing events, uh, homes and now travel. So I did know that about me. Yeah. Um, but the rest it was kind of like, just try it. Try it on. Yeah. Um, that's what I always tell people. Try stuff on. You don't have to commit. Go and job shadow somebody go and do uh, you know, volunteer somewhere. Yeah. But really observe when it is that you are truly happy. Yeah. Um, and try to find something within that, like within that role.

Yeah. So good. It's such a, like, I, it's just such a not just like important piece of advice. It's really the only way I think like people think they're gonna just think their way to the end of it. And it's like you, until you actually get out and take some action and see, do I like this? Do I not? You'll never know You can get that new job and then you're gonna, I mean even like looking at your journey, it's like even when you try it and you think you love it, at some point you might do it and then be like, okay, well now I know I don't like it 'cause I've done it and it got to this point and I don't like it like this. Or my body can't handle this. Like, you could have never predicted that 'cause you don't know maybe how much physically it would take from your body until you did that job and you were like, Hey, this is too much for my body. And so then you pivot from there. And I think people are like, no, I need to know all like exactly how it's gonna go right to the very end or I'm not gonna get started. And it's like, well then you're not gonna get started .
And that's hard for people. Look, I'm a planner. Yeah. . Like everything has to be planned obviously. That's true.
That's so funny. I know. So I think it's important to have a plan in terms of how you're gonna proceed with figuring out your next thing. And that's why I always seek out groups like yours to help me put a plan together in place. Yeah. But the outcome is still to be determined. Yeah. And that's okay. Yeah. And then even when you get to the outcome, it just might not be what you thought it was gonna be or it might be even better. Who knows? Totally. There. You just have to try.

So Good. Okay. So tell me why though, somebody who clearly has like, I mean I've loved having you in the club and you've clearly done a lot of this work and you've already done these reinventions for yourself and you know, these, this kind of mindset stuff to think about why would you join? And for people that maybe dunno, I've recently launched a mastermind called Your Next Act and it really is focused on women in midlife. Um, really going through these big questions and transition of like, well I've built this, I've had the success, I've checked all the boxes now what? And a lot of the stuff that we talked about, like what is the impact I wanna have where, what do I wanna do with this next chapter in my life? And um, what was fascinating is me and you had a conversation before I even launched this and I was gonna, we were kind of talking about where you were at and then I was like, well I'm launching this and you're like, I'm in. Sign me up. And so I wanna know why though. You know, like I think for somebody that is able to sort of see certain patterns in your brain and how to like get yourself to a certain place and clearly reinvent yourself, why invest, which is a heavy investment. It's not nothing into a mastermind to do this work with other people.

Absolutely. And it is funny that we had that conversation because I had been looking for six months prior and I'll fill you in on what I found if you want to Yeah. For me, the group that you are offering if is from what I've determined so far, the accountability portion for me is everything. Because some of these groups, you go for the day, you spend a whole day in workshops, and then you go home . Yeah. And then life takes over. Or you are in a group with a hundred people on a video call your camera's off, it doesn't matter. Mm-hmm . And you talk about something, but nothing really happens because unless somebody's waiting for you to do it or you've actually said out loud, you're gonna do it, you won't do it. Mm-hmm . It just, life just gets in the way. So this particular group, what I love is that it has the accountability portion of it, which is a small group mm-hmm .
And so if you're saying one week, well hey, I'm gonna do this by next meeting, then you're like, oh, I gotta do it , because I told them I was gonna do it. Totally. And also, hey, I wanna do this, but I don't know how to go about that. And then we help each other out. Mm-hmm. You know, it's a bit like a personal trainer, you know? Yeah. Like if you have a personal trainer, expensive. But let me tell you, you're going to eat well because Yeah. And you're gonna do all the things. Yeah. So there's that, uh, the community for me is so important. Mm-hmm . Um, because I just love being around like-minded people. It's, it could be re this phase when you're trying to change and when you are changing is a very lonely phase to be in. Nobody told me that. Um, because the friends you have are either, you know, telling you not to do it.

Um, it, it's just, it, it's incredibly lonely. So if you have a community of people that are doing the same thing you are and you can edge each other on. And I think that's great. So for me, that was the biggest thing. Yeah. Um, I do have, I did have a coach, like a personal coach, which I loved mm-hmm . Which I think is fantastic. Um, but that's different. I equated again, personal trainer, which you're one-on-one with them and you're lifting weights and you think you're doing great. Or going to like a small group of a small class with a bunch of women your age and you're seeing like the 90-year-old lifting 20 pounds more than you are all a sudden you're lifting 20 pounds more. Totally. So that's for me, I'm just that kind of person that I get very motivated by seeing people work, you know, hard.
Mm-hmm . So there was that. Um, so that's the reason I also, yeah. I looked at a lot of other groups. Um, a lot of them offer these, like I said, large groups online, which I didn't like. A lot of them offer the in-person one week retreat or one day workshop mm-hmm . But I, you know, you look at the speakers, a lot of 'em are all men. That that was one thing. Um, a lot of them, the, you have to look at the group type too. Who's in it? Is it, are they the same age? Are they doing, are they looking to do begin their career or are they wanting to change their career? So things like that. And I didn't find anything. So when you said you were opening this up, no brainer.

You are so cute. I love it. And I ag I mean I agree a hundred obviously a million percent. Like that's why I created this. And I say this, I try to talk about it. One of the reasons I wanted you on is 'cause like if you have listened to the podcast for a while, you know, like I constantly talk about my own journey and how I make decisions and why I do things. And I am so aligned. I make the same kind of decisions. But I wanted people to hear it from someone else and like how maybe they think about it. But, you know, I was, I was really thinking af when I decided to quit, uh, quit the Quitter Club, when I decided to shut down the Quitter Club, I was sort of thinking about like, what do I wanna create next? And one of the thoughts was like, I'll just do some one-on-one work.
I'll just help people one-on-one. 'cause I, for the same reason we're talking about that accountability. I was like, I know I can get them to kind of go faster if I can if I'm checking in every week and we're kind of really digging deep. But I've just been in so many groups where that community is such a transformational part of it. And so it's like, I know, I have no doubt in my ability to coach. I know I can change, like get people sight and get them to see certain blind spots they don't see and push them. But it will never be a match for like a group of other people that women, that show you a, that your problems are normal, that your thoughts are normal, that there's no shame in how you feel, that you're completely entitled to feel the anger and the grief and the frustration and the sadness and the happiness and the joy and everything that comes with this stage of life.

Um, and b like again, sort of that both community and accountability and not competitiveness, but it's like, oh, it almost shows you what's possible. You, when somebody I know from me, when I joined masterminds, I, I had, you know, the coach had taught me all the business stuff. Like, this is how you sell and this is, you know how you market and this is the funnel you create. Great. But when in my brain it was like, well, there's no way for me to make X amount or there's no way for me to sell something that's this expensive or there's no way. And then I just saw woman after woman do it . And they were like, what do you mean? Of course you can. Why wouldn't you? Like there's just a switch in your brain that you're like, yeah, why can't, why can't I do it?
Well, you know, and it's such a powerful switch to just see what is possible, right? Like you can't be what you can't see. And when you see other women, they're like, oh my God, these women are creating these lives for themselves. And they're saying like, no more, I'm not doing this anymore and I'm gonna go after what I want and I'm not gonna feel guilty about it and I'm not gonna shame myself. You start stepping into that, that version of yourself too. And it's incredibly powerful, which is like why I was so excited to do a group like this, because I just think it's so necessary for women, especially in this stage in life to really reclaim that, um, power for themselves to decide like, what does this next chapter look like? So I I love that that's what drove you to join.
Yeah. And especially a coach like you. Like there's some of these groups that the coach is like up there. Yeah. They're like a billionaire and they're like, have done it all. Yeah. Which great. Totally. But it's very, it feels very unattainable. Yeah. As opposed to you trying to figure it out as well as you're coaching us to it. So we're all doing it together with your guidance. Um, that's really what did it for me because I I've been in those other groups, it's like, oh yeah, but he, you know Yeah.

Totally Doesn't remember what it feels like to be here. Totally. Because you wouldn't know all those feelings unless you're going through it. Yeah, Absolutely. I couldn't agree more. And I've been in a lot of those groups. And again, not to say that they're, they aren't, um, they don't have things that are helpful, but I agree that it, it becomes easier to have the thoughts of like, well it's easy for you 'cause you now have millions of dollars in a marketing budget. So of course you have these like launches or these sales and it's like, but I wanna watch someone like as they're kind of going through this. And so, um, and, and that's not for everyone. So for somebody that's like, Hey, I don't want someone that's also struggling. I want someone that's like, you know, 10 steps ahead, that's great. Then like, I'm definitely not the coach for you. And so I think there's like a space for like, where do you see yourself kind of growing the most or being most the most comfortable or the most pushed?

And so you just kind of have to figure that out for yourself. So I love that. Um, so if somebody is sort of thinking about this, because here's the other thing I'll say. I know what's fascinating is like if you, before you invest in yourself, it is the most difficult thing to think about spending a certain amount of money on coaching because we are not trained to like invest money into our own personal development. And I think about this, what's so fascinating, I, I think a lot about like pricing and I watch people online and I watch people spend thousands of dollars on a purse or you know, on a weekend getaway, which not to say, listen, I love, I'm going away actually tomorrow on a weekend, get away with my husband. Love it. Right? I love buying a designer purse. I have nothing against any of that stuff, but I, it's fascinating that like we don't question it or it's like, oh of course you're gonna spend X amount of money going on a vacation or you're gonna, you know, buy these clothes or that shoes or that bracelet or whatever it is.

Um, but oh my god, what you want me to spend this much on like figuring out what I wanna do within my life? No thanks. Or, or you know, I watch people come to me and say like, I don't know what I wanna do. I might just go back and become a therapist. And I'm like, so you're gonna spend $80,000 on a career that you don't even know that you want yet. You know, like, what are we talking about? Wait, let's figure it out first and then go and spend that money. And so there is, you know, it's, it's fascinating what is like acceptable quote unquote to spend money on and what is not. And I know for me, like the first time I saw a coaching program, it was like $5,000. I nearly fell outta my chair. I was like, this is highway robbery.

Are you insane , it took me six months to decide to join the program. But once you do it and then you see the change, now I'm like, oh, a 25,000 mastermind . Okay I'll do it. Because it is created so much in my life. Like one, I created a business that I make a lot, I have a lot more obviously ROI, but just the change that I see. And so I know you are sort of farther along because you do have a coach and you have spent this money. But I think for somebody that maybe hasn't who's like a woman in middle age that's like, I want this change but this is insane for me to think about spending this money on myself 'cause I've never spent it on myself. I spent it on the family or whatnot. Right. Um, what are your thoughts?

Well now it's your turn. . That's what I would say. It's funny, I was just having this conversation yesterday with a friend I was out with and she's really unhappy in her career. But the same thing like, oh, it's too late for me to change now. You know, and mention the group and the price is like, oh my god, that's crazy expensive . And first of all, your group is a lot less expensive than most groups out there. And for six months too, some of these will charge you that amount for like the one day or the one for a week.
I know. And we were just talking about the conference that was 10 k for a three day thing. Yep.

That's crazy to me. I know. 'cause that you don't get the accountability part anyway, but she was saying like, oh she's miserable and she thinks it's too late and whatever. And then next topic, she's talking about her vacation that they were just in Europe. Yeah. And how much it costs and, but nah, nah, nah. And I said, okay, how much was your vacation to Europe? So she tells me and I'm like, okay, that's more yeah. Than this. Yeah. And she's like, yeah, but I got a trip to Europe and I said, you got to come back home and be completely miserable for the rest of your life. . Like Totally. It Makes no sense. Four go one or two vacations Yeah. Or whatever that you need to forego to figure out what you're gonna do for the rest of your life and possibly be happy and you don't need those vacations. Yeah. You know? Totally. Um, I know it sounds so cliche, but it is true. If you do the work, spend the money, do the work and figure out what you love to do, then you don't have to work on always going away and escaping your life. Yes, Totally. Totally. And it's like, and again then vacations are always great to take a break, but absolutely not. If, if your plan is like I'm so burned out, I, I work myself into the ground in order to get away for a week or two a year or even, you know, for people that live outside the US maybe three weeks, four weeks, great to come back and then be miserable for another 11 months is crazy. It's a crazy way to live. And you don't have to live like that. Like I want you to go on all the vacations. I want you to be able to make the money to do all the things you wanna do. I just think that the plan cannot be, I'm willing to kind of grip my teeth and hate my life every day of it until I get a weekend getaway or a week and I can relax and then start, you know, it's like I get the anxiety two days before I come back and I have to still come back and come back exhausted and stuff. So it's just not, I mean it's a plan, I just don't think it's the right plan.

Exactly. And it doesn't have to be like, this is not about, oh maybe I'm gonna be start my own business type of thing. Yeah, no, I helped this very young lady, she just would tried to become a travel influencer and it wasn't working. And I said, what do you want? She said, I just wanna travel for free and get paid for it. I said, become a flight attendant. And she was like never even thought of that. She went and applied, she has multiple languages now. She's a flight attendant. Amazing. Like, and she loves it.
That's amazing. It's just about finding like, what do you want? Yeah. And where does that fit in? It could be starting your own business, but it could also be another career. Yeah, absolutely. Something else. Absolutely. That's the thing is like, it's not at all just starting a business. It's um, whatever is the right fit for you. But I will say this, like I just had a conversation with my cousin and again, going back to this like you can't be what you can't see kind of situation. And he has been an employee for about 20 years and he is like most people fed up and he was talking to me about he, he wants to change and he doesn't know if he should change the job or the career. So we're kind of just talking about it and then I just ask like, well have you ever thought about becoming your own like consultant or freelancer in the type of work that he is doing? 'cause he has a specific skillset or like starting a business around this.

And he said, you know what, goalie, like my dad was an employee, my grandfather was an employee. I've been an employee for 20 years. I don't even know what that looks like. I would have no idea where to start with that. So like, no, I haven't thought about it because I am so lost at that, that like, I feel like my only option is to be an employee. And it was so fascinating 'cause I, it, it was just a good reminder for me because I sort of now assume, well everybody is kind of seeing this stuff online and there's so much that you can do. And I'm like, so many of us are stuck not because of our lack of skill but really our lack of vision because we haven't seen it. Because we don't know what's possible. And so I think for a lot of people, I don't think everybody should be an entrepreneur.

I definitely don't think that. But I think so many more people can, that don't realize that that option is there or other options are there because for so long they've only seen one thing. They've never seen like it modeled for them in any way kind of within people that they know. And I think that sometimes you do require that to see like, oh this is actually just as possible and just as safe and just as doable than getting another job. And so I think yeah, there's just so much possibility and sometimes that is overwhelming 'cause it's like, well which way do I go? And so I think part of this is what we do in this with this work is like really narrowing down like what is it that you want? What is it that you need? How do you kind of create that for yourself?

Exactly. But what I love about you, you've hard coached me many times, , is that you always list the pros and cons of each situation. Yeah. Okay. You think you wanna be an entrepreneur, okay, here are the pros, here are the cons. Yeah. What do you think? Oh, you wanna be maybe a consultant which is, you know, not yeah. So far off. Or you wanna work for somebody else. Like you're very good. You have all this knowledge at like being able to list out the pros and cons in a very real direct way. Um, so that you cut your learning curve really short. Yeah. Well listen, it's the 50 50. There's one thing I'll teach you is that it's 50 50 and you get to choose what, 50 50 it is. It's never gonna be a hundred. So sorry to burst that bubble. Um, the Grass is not greener. No, no it is not. Isabel. I am. So thank you so much for being here. You're welcome. Welcome. Thank you so much for, um, sharing your journey. I can't tell you how excited I am to be in this group with you and to watch what happens over the next six months with you and I. For anybody that is listening and wants, I mean to learn from women like Isabel and like be in a group of really badass women that have created so much that are kind of creating this next version. I would invite you to join us in the mastermind. Um, you go to twitter club.com/mastermind to learn all about it. Um, we start September 1st. We have an in-person event where we're all gonna get together for three magical days by the beach in ca, California, um, in October. So join us. We'd love to have you but parting words for anybody that's kind of on the fence thinking about it,
Just do it. Just let's do short. This is the ROI on this is is a guarantee. Yeah. This is a it is a sure thing. Yeah. I've done it three times now, so Yeah, it's a sure thing. Well and It is a guarantee 'cause I guarantee you if they No, That's true. I can't believe you're, if you Don't get your transformation, I'll give you money. There Is no risk. There's absolutely no risk. I just wish it was starting earlier. . I wanna, I wanna start tomorrow. I wanna Start tomorrow too. But um, I've already booked my flight. I'm flying in from Canada to California. booked On top of My flight. I'm excited. I can't wait. We're gonna get to meet in real life. I know that's gonna be the funnest part. I've wanted to do an in-person thing for literally five years and I've held myself off until like I got to a place where I really thought I can kind of do it and have the impact. And so I cannot wait to like spend three days and like really be able to dive deeper than like an hour coaching call. So it is going to be just that those three days are gonna be transformative. I know it. Like there's just no, I know it's gonna be transformative for me so I can't wait. Um, And fun. You forgot the fun part. So fun.

Oh my god. So much fun. Fun. Well that's the thing, that's why it's transformative. Just hanging out with a bunch of cool women for three days. Like how can you not transform from that? It's gonna be awesome. Thank you so much. Isabel. I don't know if you, I know we were talking about um, well I won't talk about that here, but like what we're gonna kind of do in the, what you're looking at in the future, but is there anywhere people can reach out to you, you want people to go or find you? You don't have to. I dunno. 'cause you don't like coach or anything. Yeah, no, I have a website journey. well.com. Yeah. Great. All one word. Um, if you are a cancer patient or a caregiver that is currently traveling to your treatment, there is a free, uh, free ebook on there to help you out. It's just tips and tricks on how to help. Again, it's me trying to give back, um, and help. I'm gonna have you back on 'cause there's so many questions I still have. Like how you even come up with that kind of a business. There's just so many questions. It's amazing. Your journey is incredible. Thank you again for joining us and I will be seeing you in California in October, but I mean I'll see you before then. Yes. Bye.
Thanks again.